Ep21: Creating an Effective Marketing Message with Rana Mouawad
Summary:
Marketing is simply how you communicate with your customer or clients; in this episode, we explore the foundations of creating an effective message. It involves getting really clear on your ideal customer and identifying your niche market so that your messaging is very targeted and subsequently effective. Rana shares practical tools for crafting consistent messaging that reflects our core values and brand awareness.
Key points:
Getting really clear on your ideal customer is the first step to effective marketing
Niching down your target audience will help in creating effective messaging
How to stand out using a simple funnel marketing exercise
Create consistent messaging that reflects your brand promise
Highlight on two small business marketing challenges
Giving time to for your marketing efforts to build traction
Mentions:
Website - http://ranamouawad.com
Instagram - Rana.mouawad
Podcast - Let’s Make Waves